Elon musk bought Twitter. He owns twitter now entirely. Not a news anymore.
From a 9.2 percent stake to completely owning Twitter, it has been a hell of a ride. But why did Elon spend such a huge sum for buying Twitter?
To buy twitter he even sold his shares and this makes us wonder why is he going to this length to buy Twitter, who he himself said is not doing good in terms of business.
Elon Musk is not a fool to take decisions out of blue. Let me tell you why he did what he did.
Audience Vs Capitalized Audience
Let’s say you want followers for your Instagram and you can have all the followers from either Facebook or Twitter, What would you choose?
Facebook, maybe.
But let’s say you want to sell a product, Now what would you choose?
You see the difference. There is a difference between the audience or nature of audience of Facebook and Twitter.
Data
Elon musk did not buy Twitter or its employees. They don’t matter much. What Elon bought is Data. Precious Big Data. He spent 44 billion dollars on Data. And it’s worth a single penny.
Twitter’s monthly active users amount to 330 million.
Around 500 million tweets are sent every day, which makes more than 200 billion tweets per year.
41% of Americans using Twitter earn above $75,000.
Twitter states: 80% of the platform users are “affluent Millenials.”
Almost half of Twitter subscribers report purchasing something after seeing it on the platform.
The average daily active users during the third quarter of 2019 were 145 million.
Elon Musk is not only the richest person on the planet but also one of the most influential people in the world. For the richest person who is a big influence, his not owning a social media platform was the only thing that was stopping him from becoming a power.
In the world of information , someone who has access to our data is the king. Have you ever wondered why do we treat Mark Zuckerberg the same way we treat our government ? Because they have access to our data.
Conclusion
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