Digital Marketing & Data Science are undoubtedly the most trending words of the 21st century in the dictionary of jobseekers. Data Science For Digital Marketers can change your perspective towards traditional digital marketing. Digital marketing is the marketing of products or services using digital technologies, mainly on the internet, mobile phones, and any other digital medium. As a digital marketer, your strategy is a series of tasks that helps your brand or company achieve goals through carefully curated online channels. Marketing channels include paid, earned, and owned media. In this article, we’re going to discuss the use of Data Science For Digital marketers.
While Digital marketing is for the creative minds, Data Science is totally aligned towards mathematics, programming languages, and technology. This is the contemporary version of the coexistence of Arts & Science. But is there really a type of Data Science for Digital Marketers?
Data Science For Digital Marketers
Digital marketing is all about creating the right content and promote; Data Science is all about leveraging content. The existence of Digital Marketing strategies would be non-apparent without the existence of Data Science. All information that gets collected to identify the needs of your customer helps you tailor your marketing campaigns according to your customer’s preferences and spending habits. Data science gives marketers access to user groups of data collected through a variety of marketing channels including organic (website analytics/SEO), email marketing, social media, and more.
Data science is rapidly changing the way we optimize traffic to websites. Data scientists add search engines capabilities through data accumulation, interpretation, and reaction.
What happens when you combine the two forces? The best part about Data Science For Digital Marketers is that these two domains create beautiful, virtuous & curated results for consumers. A marketing campaign collects data, the data is interpreted, better products are delivered, and more targeted marketing campaigns are created again, more data is collected, and the show goes on!
With more than 2.5 quintillion bytes of data being generated each day, data science in digital marketing is paramount now more so than ever. Data science enables you to gather and analyze the data more precisely and efficiently. This helps you to design and execute your campaigns much more efficiently rewarding you with a higher ROI.
Here are some ways in which Data Science For Digital Marketers can be useful for businesses as well as consumers:
- Marketers can speed up their campaigns by using data science. You already have the data on your site, on your current campaigns, and on social media channels. Data science enables you to see and analyze the success rate and identifies the issues with your previous campaigns.
- Marketers can optimize the marketing channels and budget spent across the channels by testing & analyzing the performance of their efforts at any given point in time.
- Marketers can gather real-time data, focused on current market patterns and consumer trends rather than analyzing behaviors and performance of previous campaigns and minimizing the involvement of recent historical data.
- Marketers can provide tailored customer experiences based on user interests, preferences, and customer journey patterns. With Data science you can efficiently implement marketing campaigns that help you understand the why, when, and how of consumer behavior. You can strategize and deliver a real personalized experience, leaving your customer feel special while buying your product or being a part of your community. You can witness an increase in customer retention while reaping the rewards of your strategy.
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Content Reference: UpGrad, Towards Data Science, Analytics Insight